Ultimate Side Hustle Checklist
This is the Ultimate Side Hustle Checklist. This is a list of things you will want to do to get started on your next side gig.
These items certainly won’t apply to everyone or every side gig, but after setting up our side gigs, we’ve come to realize that there are just a lot of things that you might want to do in order to get things going.
Ultimately, this list will help, too, when your side hustle grows and you want to transition to a full time business. Some items will be obvious, but consider this a handy dandy check list for what you might want to do when considering starting your side hustle.
Also, make sure to bookmark this page to keep it handy. We will be checking the list frequently to make sure it is up to date and will add/remove things as best practices changes and new technologies come online.
Please Note: This post may contain affiliate links. Please read my disclosure for more info.
First up on the Ultimate Side Hustle Checklist is Social Media. Welcome to the world of free advertising. Sure, it takes time to setup social marketing campaigns, but the potential to reach people has exploded as the world continues to shrink due to social media. Think about your favorite celebrities, brands, or musicians. Just imagine if you had their audience for even 1 day, or 1 minute, or even 1 post. You could potentially reach thousands if not millions of people if you had their following.
Here are some obvious and not so obvious social media to-dos you will want to check off right away.
- Facebook “Page” – These are pages you setup for your business, side hustle, cause, etc. You can also promote these “Pages” with ads so you can reach a larger audience.
- Instagram – Would pictures benefit your business? Definitely Sign-up for Instagram and start sharing your pictures today.
- Pinterest – I will be the first to admit, I never realized just how powerful Pinterest was for bringing traffic to your site, but trust me it needs to be on your list. You can setup a business account to promote your side hustle.
- Twitter – I think this really depends on the audience you are looking for. If you are starting a lawn care side hustle, Twitter might not help that much. However, it could be helpful to you if your audience is active on that platform.
- MySpace – What the what?? Ok, it looks like MySpace is mostly music these days, but if you ARE a musician, than it is worth checking out.
- YouTube – Speaking of musicians, what better place to share your music and concerts than with YouTube. Beyond that, though, YouTube can be an amazing way to share information about your hustle or business and can even be used to funnel traffic back to your main sales pitch.
- LinkedIn – Again, depends on the type of service you are offering. If you are in sales then this is a great way to connect to certain people in specific industries. You can also have followers and post articles.
I know there are several more that are trendy and hot right now, but from a business or side hustle stand point these probably won’t help you that much unless you plan on making a viral video. If being popular or viral is your hustle, then I apologize for not including these other mediums, but I would imagine that if you plan on being a social media influencer or the next viral thing, then you probably already know what you are aiming for and will hit it.
Website / Blog
Next on the the Ultimate Side Hustle Checklist is your blog or website. Everything is online these days, or should be anyways. Yesterdays Yellow Pages are today’s websites and social media accounts.
Most people have smart phones so it is incredibly easy to look-up “Local handyman” for your location or whatever other service your heart desires. That’s why it is not only important to have several social media accounts, but also a website.
Depending on your target audience, your site or blog doesn’t have to be extensive. Your online presence just needs to do 3 three things:
- Tell Who you are
- What you do
- How people can get a hold of you
That is basically it if you wanted an online presence. It could be as simple as one long web page with specific sections labeled for About, Services, Portfolio, and Contact. Sometimes these one pagers are called your landing page.
Here is a checklist of items for you to complete to get your site up and running.
- Pick out a domain name. We recommend NameCheap to search for available names. If you need ideas we recommend NameMesh to find interesting names you might not have considered.
- Next you’ll want to decide on your hosting provider. I use and recommend DreamHost, although several bloggers recommend BlueHost. NameCheap also provides hosting. Check out our write-up on Getting Start with DreamHost. Also, if you sign-up for our email newsletter, you’ll be the first to know when our hosting comparison post is live. Look for that here soon!
- Add content to your site. We recommend using self-hosted WordPress since (in our opinion) the WordPress CMS is the easiest way to manage content and to start adding to it right away. (On a side note: If writing isn’t your thing, we recommend hiring content writers from Fiverr)
Keep in mind that you can also go much more beyond just a normal site.
You could start a blog that is accessible from your landing page and have reoccurring posts about upcoming events or have several posts that showcase your past successes.
The posts you create and publish will act as marketing for your side hustle and can also be used as a way to engage your current and future customers through Q&As in your blog post comment sections. It is a common practice to engage with customers this way and finding out what it is they are looking for.
At the same time you setup your website, make sure to create an email marketing campaign so you can begin collecting your visitor’s email addresses. This the is best way to reach them, market to them, and ask for feedback directly.
Here are a few tools we recommend for Email Marketing:
This also helps you build relationships and trust with your audience so you can work towards being an authority in your field.
If you are new to the website world or starting a blog, have a look at our Getting Started with DreamHost post to learn more.
Again, if web development in general isn’t your thing then we definitely recommend using a service like Fiverr to help you find the help you need to get started today.
SEO / Marketing
Next on the the Ultimate Side Hustle Checklist is how you market your side hustle. If you have a blog or a website setup, then SEO will be super important to you. Even if you have a basic web presence, SEO could just be one of many ways you are trying to reach your future customers.
The best tools for SEO include:
- Yoast – The golden standard wordpress plugin to assist you with your SEO.
- Ahrefs– Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them.
- SEMRush – Your all in one marketing toolkit
- Google Search Console – A web service by Google which allows webmasters to check indexing status and optimize visibility of their websites
- Bing Toolbox – Gotta give love to Bing here. They also connect with Yahoo and AOL among others.
If you want to jump in head first trying to reach the most audience you can, then running ads are going to be your best bet. The best way to market your site quickly is to run ads on platforms such as:
- Google AdWords
- Microsoft Advertising Network
We recommend starting with FaceBook, first, since their ads seem to be the easiest to setup and everyone should be familiar with FaceBook’s overall look and feel. For more information, check out the FaceBook Getting Started with Ads help page.
Business Cards / Flyers / Printed Materials
- Business Cards
- Mailers and Post Cards
- Door Hangers
- on and on….
Vista Print really have a plethora of options for small businesses.
This list will grow as we keep discovering new and exciting ways to market our ideas so keep check back for updates!
There will come a time when you will either not know how to do something, you don’t have time to do something, or just want to take a step back and let somebody else show you how and do it for you. When that time comes we recommend Fiverr. Not only can you offer your own services on there, but you can search and find help for probably just about any task you are wanting to accomplish. Check them out today by going here!
This list is a work in progress and we are adding stuff daily to it. We also have a Resource page with similar content, but slimmed down for quicker reading. Bookmark it now and check back often.
As always, please Like and Share our posts on Facebook and Twitter so we can help spread the word.